Strategic Brand Services

universify takes a strategic approach to business development, creating custom programs to maximize the potential of your brand in support of corporate growth objectives.

We offer turnkey solutions to growing companies initiating their first licensing or strategic initiatives, or comprehensive review and analysis of established programs in support of specific areas of development.

GLOBAL BRAND EXPANSION WITH AN OWNERSHIP MENTALITY

universify facilitates the establishment of mutually beneficial partnerships between brands and licensees, distributors or retailers to increase awareness and create a lifestyle experience for the end-consumer. We work with our clients to achieve your short term and long term goals, whether they are to expand domestic brands into additional categories or international markets, or to bring international brands to the United States.  Our goals are to deliver services that in all instances:

  • Increase your brand’s global equity through profitable partnerships
  • Minimize risk through smart agreements
  • Maintain brand integrity and DNA
  • Meet market needs to achieve realistic objectives

CUSTOMIZED STRATEGIC INTERNATIONAL DEVELOPMENT PLANS

universify creates strategic custom solutions for each individual brand to successfully enter the international marketplace.  Our goal is to help you put in place long term, profitable, revenue streams – always thinking globally, but addressing the comprehensive scope of specific market needs imperative for international success.

At universify, we believe the devil is in the details, and there are no short cuts to preparing a brand for international development and success.  We will develop a plan that takes the entire international landscape into consideration and work collaboratively with brand owner’s to develop targeted points of entry and positioning. A universify plan will include development of specific plans for individual categories and territories, review of competition, product adaptation suggestions to facilitate specific market entry, pricing strategies, and suggested intellectual property enhancements for your portfolio.

TEMPLATE AND CONTRACT NEGOTIATION SUPPORT

universify offers the talents of an executive team that has negotiated, managed and enforced brand enhancing contracts all over the world.  We start by understanding our client’s objectives and then build a network of agreements that are consistent, simple to enforce internally, and provide our clients the most flexibility and protections.

CUSTOMIZED RETAIL STRATEGIES BY REGION

There is no such thing as the “Global Customer”.  Every region, even country, is different when it comes to its citizens, the products they buy and how they shop.  universify works with our clients to increase profitability of their brand and increase market share through retail implementation in department stores and free standing retail outlets globally.  We support development efforts through concept development and implementation, Freestanding Store (FSS) rollout plans, Shop-In-Shop (SIS) rollout plans and key retail location reviews.

COORDINATED BRAND MANAGEMENT ACROSS THE GLOBE

Expanding sales in multiple regions can require a whole host of must-do's that are handled seamlessly through universify. These include coordinated product distribution and management through wholesale and retail implementation on a global basis. universify also offers an entire range of category specific brand support services that can be utilized to customize your brand, including, creating brand books, trend forecasting, merchandising guidelines, oversight of product, marketing and advertising approvals and coordination, tradeshow participation, special event planning and branded store concept implementation worldwide.

FISCAL OVERSIGHT, COMPLIANCE AND AUDITING

universify not only offers due diligence and solicitation of prospective partners, it offers a wide range of expertise in contract compliance. We start with negotiating the most favorable payment provisions for our clients, and then monitor those relationships with top notch, royalty accounting and reporting services, analyses of revenue-related projections, intellectual property maintenance, coordination and management of licensee audit programs, and overall contract management.

MARKETING

To ensure a comprehensive understanding of our client's strategic objectives, as well as goals and capabilities, we thoroughly review and analyze a brand's equity, positioning, DNA and overall marketability.

We create distribution, retail and licensing expansion plans, identify appropriate categories, territories, retailers, distributors, licensees, and strategic partners for brand expansion based upon a mutually agreed to strategy, timeline and deliverables, and thereafter promote the brand to prospects.

INTELLECTUAL PROPERTY (IP) PROGRAM

universify offers comprehensive programs for the evaluation of existing trademark filings in support of global development.  Based on specific international market knowledge, and supported by experienced IP counsel, we provide the information required to strategically evaluate, protect and strengthen brand equity.

ACQUISITION SUPPORT

universify can assist owners in selling all or part of their brands.  Through our global partnerships, we offer all the services a brand needs to consider a transfer, including IP valuation, revenue forecasting models, diligence reviews of licensed businesses and other requisite components.